Why Procurement Pros Need to Sell [Webinar]

Procurement professionals are being asked to do more than ever before.

Cost pressure hasn’t gone away, but the role has evolved well beyond price and terms. Today’s procurement leaders are expected to influence internal stakeholders, align cross-functional priorities, and justify decisions in rooms where authority doesn’t always come from title alone.

That reality creates a quiet tension. You may be excellent at negotiating contracts, yet still find yourself needing buy-in from finance, legal, operations, or executive leadership before anything moves forward. You’re not just negotiating with suppliers. You’re selling ideas, trade-offs, and long-term value internally every day.

As procurement becomes more strategic, the professionals who stand out are the ones who can pair strong negotiation fundamentals with the ability to communicate value, build trust, and guide decisions. That skill set looks a lot like selling, even if procurement has historically avoided that label.

In this webinar, Mark Mirra, Co-Founder and CEO of Aligned, and Mathew Schulz, Founder of Matchat (at time of recording) and now Pennywurth, explore why selling skills are no longer optional for procurement professionals who want to increase their impact. They break down how procurement can use sales principles ethically and effectively to strengthen relationships, navigate internal complexity, and drive better outcomes without compromising credibility.

Watch the full discussion to learn actionable insights on integrating sales techniques into procurement and staying ahead in a rapidly evolving industry.

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